Opinion: A consultant wrote the playbook on drug pricing — then distanced himself from it

When Biogen announced the price for Aduhelm, its controversial Alzheimer’s drug, the explanation the company gave — it represented the “overall value this treatment brings to patients, caregivers and society” — came right out of Mick Kolassa’s playbook.

For many years, Kolassa was the man drug companies turned to when they wanted advice on how to price a drug.

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